It’s been a little less than a year since Facebook launched the Subscribe feature, allowing us to see the public updates of users we are not friends with. In that time, many journalists, as well as social and digital media experts, have begun using the feature to enhance their work, converse with their followers and share what they are passionate about.
Below are nine accounts that any college journalist can (and should) subscribe to. They offer an array of viewpoints and great content, but more importantly, are superb models for using Facebook to expand your relationship with those who read your work.
Additionally, Facebook offers this Subscribe for Journalists guide, if you’d like get started using the feature.
Images are from Facebook profiles.
Who: Journalist in Residence at Swarthmore College
Why: A photojournalist who has moved on to work on a broader-social web scope, Jim MacMillan advises students who produce and report for WarNewsRadio.org at Swarthmore. He has taught many college journalism-related courses, the latest being “Peace and Conflict Journalism.” His Facebook posts on the gun crisis in Philadelphia are both jarring and vital.
Who: Journalism Program Manager at Facebook
Why: Delivering info from the belly of the beast (with an official slant, of course), Lavrusik posts a lot of interesting tips and insights to his 255,000+ subscribers about the way Facebook works. He also teaches digital media skills courses at Columbia and occasionally shares tidbits and photos from his classroom work. With an eye students and a spot at FB, he’s an important person for upcoming journalists to monitor.
Who: Higher Education Reporter at the Washington Post
Why: Johnson, a University of Nebraska-Lincoln graduate, writes the engaging Campus Overload column for the Post, but uses her Facebook as an enhancement, posting issues she cares about — including her own college days — and a solid dose of crowdsourcing.
Who: Johannesburg Bureau Chief at The New York Times
Why: Polgreen posts a steady, but not overwhelming, series of links — many of them are from her newspaper — that often focus on difficult and challenging issues. But her perspective is global and deeply committed to exploring the human condition. Her Facebook feed is a great reminder for college journalists that the world is bigger than your campus, bigger than your state and certainly bigger than America. And Polgreen loves Frank Ocean’s “Channel Orange,” which says something good about her taste.
Who: Senior Writer at GigaOM
Why: If you join Ingram’s more than 70,000 Facebook subscribers, you will get plenty of posts on tech and the social web, but also lots of pictures from Instagram, which blend his work and personal life. A graduate of the journalism program at Ryerson University, Ingram is a great example for students who are wondering how to catch the balance between how and where you work and promoting the work you create.
Who: Foreign Correspondent at NBC News
Why: An American University graduate (class of 2000), Mohyeldin covers affairs in Egypt, but has also lately been posting many updates on the situation in Syria. He approaches stories and communicates in a way that makes perfect sense to a generation that has grown up with the Internet. So, for both a solid dose of updates on events in Egypt and Syria as well as learn how an U.S. college graduate is climbing the ranks of foreign reporting, Mohyeldin should be in your news feed.
Anthony De Rosa
Who: Social Media Editor at Thomson Reuters
Why: De Rosa offers a near-perfect example of how integrate multiple platforms (Instagram, Angry Birds, Spotify) into Facebook, as well as a great template for mixing the personal and the professional. For students wondering how the balance the business side of your life with the campus life side, subscribe and learn.
Who: Columnist at The New York Times
Why: Engaging, funny and compassionate, Kristof engages his followers by sharing content related to the stories he writes, reacts to reader comments and surfaces work on serious issues from around the globe. A model Facebook journalist.
Mark W. Smith
Who: Senior Manager, Social Media Marketing at USA TODAY
Why: Yes, Smith does work at USA TODAY, but that’s not why he made our list. He’s taught courses on journalism for the web and social media at Central Michigan University and Washtenaw Community College and worked as a technology reporter for the Detroit Free Press. His Facebook page is vibrant and funny, topical and honest. He works the intersection of the social web, journalism and marketing adeptly. Students can learn much about the challenges and beauty the Internet from his posts.
Of course, any list like this will inevitably leave out one of your favorites, so who’s your pick for #10? Let us know in the comments.